Lauren Farricker shares a deep discussion with Casey Williams. Casey is a petreprenuer, a staple of the dog rescue community and a pitbull advocate. She created The Gentle Pit with one unique goal: to restyle rescue and rebrand pit bulls through beautiful design. Using gentle branding they seek to attract all women even if they don’t—yet—own or love a pit bull. And that’s precisely the point. The Gentle Pit hopes to assimilate pit bulls into typical dog culture. Thanks for listening!
Welcome to the second episode of The Woof Life podcast - a podcast created for dog lovers, by dog lovers! Hosted by Lauren Farricker. In the second episode, Lauren shares a deep discussion with Casey Williams. Casey Williams is a petreprenuer, a staple of the dog rescue community and a pitbull advocate. She created The Gentle Pit as a mission-based apparel company with one unique goal: to restyle rescue and rebrand pit bulls through beautiful design.
Using gentle branding (think super soft fabrics, feminine silhouettes, pretty color palettes, and subtle design) The Gentle Pit seeks to attract all fashionable women even if they don’t—yet—own or love a pit bull. And that’s precisely the point. The Gentle Pit hopes to assimilate pit bulls into typical dog culture.
Lauren Farricker founded Woof Republic, an online and social hub for modern dog owners. Her site covers products, things to do with your pup, dog events, pet care, city guides, travel, pet rescue, and entertainment including funny and inspirational stories.
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